about the founder
hi, i'm caleb.
my mom used to smack my back every time i slouched. i thought,
let me be, mom. omg. stop hitting me. ow!
was it annoying? extremely. was it useful? …also yes.
then college arrived, and it hit me: her caring back smacks wouldn't be there anymore. and many people never even had anyone to get smacked by. so i created the caring friend who reminds you to fix your posture — the turtle.
the first version of the turtle was mean. i thought mean was funny — maybe even viral. but this world already has too much negativity, so i rebuilt every single line from hate into companionship.
here's the truth: turtleneck is a reminder app.
it won't stretch your back for you — if a reminder is met with no
effort, this app won't help. the reminder is half the work.
you're the other half.
and yes — i still slouch sometimes. occasionally in pictures my back is a question mark. but i'm improving every day, and the small wins are what matter. if you ever disliked negativity, nagging, and how your posture looked, turtleneck is for you.
i'm a freshman at emory, double-majoring in neuroscience and finance. turtleneck is the first thing i've shipped. it won't be the last. join my journey on instagram — @calebyulkim — or say hi anytime: caleb@getturtleneck.app.
let's change the world together.